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Changing the Look of the House – Furniture, Carpets and Rugs

The summer time is usually connected with spending time outside, meeting new people having fun on the beach. But not everyone prefer this kind of entertainment. There are people who like to spend their free time on home decorating and changing their home. That might be a great idea!

Sometimes small differences in decorating might change into a big home renovation. Home owners are not seldom dream about having nice afternoons in their well decorated houses. And when our holiday ends our beautiful home will make them last longer.

To make this happen home owners are replacing their old furniture with new one, which are modern and very fancy, that will serve in their homes for a long time. They are getting rid of old carpets that aren’t looking good – sometimes they are putting panels there and sometimes contemporary rugs. The market is offering a wide selection of them and the only problem might be how to choose the most suitable one.

It might seem that the old furniture and the new one have no difference. But there is nothing more wrong. Even the smallest coffee and bed tables vary between each other. Also in material that they are made of. We can find not only wooden, in many shapes and species, or a glass one but also metal.

An addition to fully furnitured rooms there should find carpets, rugs, mats and other floor coverings. They are making the whole room look complete and more comfortable. And depending on what kind of interior do we have – is it a modern one or one with baby or a dog, we might decide whether to have a finishing (in contemporary interiors with many different furniture) or a soft rug – to make the home more clear.

When we do all those things we can be happy from having a new home and spending our time in the way that is pleasure and also practical at once. Now the holidays will last longer.

Which Home Upgrades Are Worth the Money?

Home renovations are expensive, plain and simple. Even worse is the fact that the housing market is still volatile after years in a slump due to the downturned economy.

Nonetheless, this doesn’t mean that homeowners have to throw in the towel and give up on renovating their properties. Instead, it literally pays to put thought into the type of home improvements that you invest in to enhance both the appeal and value of your home.

Get a New Paint Job

Painting is one of the best home improvement investments that you can make, hands down. The reason why? A new interior or exterior paint job will offer impressive results with a reasonable price tag. When hiring a professional to get the job done, the average price runs anywhere from $3600-$6000 for a house interior of 2400 ft.². An exterior paint job for a home of the same size could cost a minimum of $5000.

Experts also recommend painting the exterior of your home in an attractive color, like pale yellow, if you hope to sell it quickly on the market. Or, consider painting your home in a complementary color to all surrounding homes and buildings so that it doesn’t detract from the ambience of the neighborhood.

Replace Your Front Door

Boosting the value of your home can be as simple as making a security upgrade by replacing your front door. Installing a new steel entry door can provide an excellent ROI in a home remodel when it comes to cost versus value.

On the one hand, a new front door can help to support the curb appeal of your home and make an attractive first impression on guests and potential buyers. On the other hand, a security-enhanced entry door can be used as a selling feature to improve the resale value of your property.

Transform Your Kitchen

If you’re going to spend any money redecorating and renovating a room in your house, the kitchen is the perfect place to begin. Many people consider the kitchen to be the heart of a home and will make their purchase decision based on the quality and size of a kitchen alone.

If you’re hoping to sell your home in the near future, upgrading to stainless steel appliances is the first step in the right direction. It also helps to expand a single kitchen sink into a double sink, along with upgrading cabinets and flooring to improve the appeal of your kitchen with a few simple renovations.

Home Improvements: What Not to Do

While the above renovations may provide an impressive return on your investment, there are several home improvements that will essentially pour money down the drain. For starters, replacing a roof completely instead of repairing and patching any leaks could run you roughly $21,000. A new roof at that price will provide a return of only $12,000 after a house has been sold.

Likewise, while a new pool may have family fun written all over it, it could cost up to $50,000 with $2000 a year in maintenance. All of that work, and it may increase a home’s resale value by only 8%.

To put your money where your mouth is, make wise decisions in cost-effective home renovations to improve the appearance and value of your property!

5 New B2B Sales and Marketing Strategies

B2B Sales and Marketing leaders should evaluate adopting these 5 new B2B strategies to achieve their goals:


The Challenger™ marketing model challenges the traditional model to align marketing and sales, creating a collaborative marketing and sales strategy that creates a cohesive and smooth customer journey without a marketing and sales disconnect.

The Challenger™ model incorporates both marketing and sales teams to enhance the efforts of both teams and provide insights at all touch points, both human and digital. Building a cohesive strategy between the two teams not only helps generate qualified leads, but moves customers through the buyer stages resulting in brand loyalty and increased revenue.


We all know communication is key for bettering any relationship in your life; that stands true while communicating with your marketing and sales team. Consistent communication between these two teams is necessary to not only generate quality leads, but to deliver valuable insights along a buyer’s journey.

“No matter how the CRM industry evolves, getting the sales and marketing teams to synergize is goal number one. Every success grows from their collaboration and free exchange of ideas, because you can’t serve the customer right when your best people are working blind.”

Marshall Lager

Encouraging lead alignment sessions around the customer journey with marketing and sales leaders will help generate high-quality leads and maximize revenue growth.


The most effective way to integrate marketing and sales teams is to leverage platforms that connects marketing leads with sales opportunities. More specifically, a platform that captures marketing leads by campaign source and then seamlessly scores, qualifies and alerts the appropriate business development representative. By integrating and configuring your marketing automation and CRM platforms, marketing and sales teams can deliver on the customer experience at every touch point along the way.


When B2B sales and marketing strategies are in alignment with the customer’s expectations as they go through the buyer journey, there’s a greater volume of quality leads that will make their way from awareness to purchase.

However, when there’s a gap between these teams, there’s a disconnect and usually results in lost revenue. For example, “Leads that come from online marketing materials close about 25% of the time, and leads that come in from sales – without the help of marketing – close at a rate of 1.5%”. When the traditional sales funnel is swapped with a sales and marketing buyer journey, there’s room to improve sales ready leads.


Without clearly defined and shared goals, alignment is challenging at best. It takes a commitment to collaboration, defining common goals and it takes hard work.

Begin with how you will define and measure:

  • Scoring inbound leads
  • Marketing qualified leads (MQLs)
  • Sequencing of human and digital touch points
  • Service levels for responding to leads
  • Marketing contribution to closed won opportunities

Understanding the shifts in the buyer journey and how to adapt B2B sales and marketing strategies are critical to evolving in our world of constant disruption.